I’m a singer, producer, and creative event professional with over 30 years in entertainment and media. My background as a performer shapes how I approach every project with a strong understanding of audience connection and the layered communication required to deliver a smooth and successful event. I support live music and community events with strategic promotions, sponsorship fulfillment, and creative content across web, print, video, and social media, all designed to build engagement and drive ticket sales. From pre-show promotions and contests to sponsor deliverables, artist communication, and on-site logistics, I work across the areas where messaging and execution need to align. ​I’m actively involved in Mississauga’s arts and events community, where I’ve lived and worked for most of my life. I currently serve as the Communications Manager and Emcee for the Tim Hortons Southside Shuffle Blues and Jazz Festival, and I produced the Scotiabank Bed Race in support of Trillium Health Partners for several years. My creative work has also included supporting Mississauga Legends Row, the Mississauga Music Walk of Fame​ and other events within the GTA. ​My start in entertainment goes back to the early 1990s, working behind the scenes on live-to-air productions at CBC Television with musicians, comedians, actors, athletes, and entire television crews. That experience gave me a lasting understanding of the many moving parts and teamwork it takes to bring a live production to life, and sparked a lifelong love for everything live.